Startup Of The Week

Startup Of The Week: MED-LOGIX Medical Solutions

Startup Of The Week: MED-LOGIX Medical Solutions

Pierfrancesco Pavoni, an Italian sprinter who won twelve medals at international competitions, including a silver medal as well as two World Indoor bronze medals at the 1982 European Championships, suffered from frequent muscle and tendon lesions. He was one of the early beneficiaries of a first generation of oncology hyperthermia devices that served a dual purpose: healing sports injuries. Pavoni was so taken with the technology that he gave up running and instead raced to go into the business with the aim of advancing such hyperthermia medtech devices. He eventually launched his own company. The advanced hyperthermia sports medicine medtech devices it makes, called ALBA, are used by Arsenal, Chelsea, Barcelona, Juventus, InterMiland, Roma AC and other European football clubs. But Pavoni didn’t stop there. He used his experience with the medtech sports medicine devices to come full-circle, helping, as a strategic advisor, a Rome-based startup called MED-LOGIX Medical Solutions, to build a new version of ALBA dedicated to the treatment of superficial, semi-deep and deep cancerous tumors.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.