Who: Steven Van Belleghem, the co-founder of Nexxworks, a Gent, Belgium-based company that connects corporates with innovation, is the author of four international bestsellers. His latest book, “The Offer You Can’t Refuse: What If Customers Want More Than Excellent Service?” will be published by Lannoo N. V., Uitgeveri in September. Van Belleghem, an investor in the digital agency Intracto and AI scale-up Hello Customer, is also a part-time marketing professor at the Vlerick Business School, a guest lecturer at London Business School and a frequent keynote speaker at international conferences.
Topic: Customer-centric thinking and the evolution of corporate responsiveness.
Quote: ” The combination of automation, being a partner in consumers’ lives and solving actual social issues will be the guiding principles for the successful business of the next decade. For consumers, the combination of all these elements will constitute an offer they can’t refuse.”
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