Shopify, the Canadian e-commerce company, made headlines when it announced in January that it will conduct a “calendar purge” in 2023, requiring staff to scrap recurring meetings with more than three people in attendance. The news struck a chord with many businesses. Few know exactly how much of their staff’s time is spent in meetings, but many suspect it is too much. According to a Harvard Business Review survey some 65 % of executives say meetings prevent them from completing their own work and 71 % say meetings are unproductive and ineffective.
Time Is Ltd, an analytics insights platform that seeks to solve corporate productivity issues by tracking communications and collaborations, aims to help. The Prague-based scale-up’s SaaS offering gives companies a global view of how much time employees and departments are spending on meetings and digital communications. It also helps them measure the effectiveness of communications with clients. Once companies have the data, they can make the necessary fixes and become more agile, says Co-founder and CEO Jan Rezab, a speaker at DLD Tel Aviv February 1-2. Customers include Siemens, Google, and Erste Group, one of the largest financial services providers in Central and Eastern Europe.