Sharpist, a Berlin-based startup, has developed a digital learning platform that is designed to employees from internship to retirement with personalized digital coaching. Its customers include BASF, Zalando and Porsche. Porsche’s is an investor.
The startup’s stated aim is to make employees happier and more productive during the Great Resignation, a period where employees are increasingly willing to leave their jobs
Businesses are struggling to address the problem, and, as McKinsey points out in a recent report, many will continue to struggle because they don’t understand why their employees are leaving. Sharpist is helping clients overcome recruitment and staffing challenges and reduce staffing turnover by keeping people more engaged and motivated, says
“People have a deep need for continuous development and growth,” he says. Sharpist enables that through frequent one to one digital coaching sessions via mobile phones or computers. The sessions are designed to determine how employees want to evolve and help them get there. The four-year-old company has a network of over freelance coaches who can speak over 30 languages. 32 different focus areas tied to goals. It also features four broader categories on leadership. For example
. Porsche is using Sharpist to train 1800 leaders of franchises with the dual goal of helping leaders evolve and ensuring that customers have the same experience regardless of different cultural contexts, Schriefer says. Zalando, a German multinational e-commerce company, is using Sharpist’s assessment capabilities to measure the effectiveness of its vice-presidents. .
Sharpist uses a software as a service business model, charging a license fee coaching credits. In the past companies would adopt training systems that employees would not use because they were either not relevant or hard to use, says Schriefer. He says over 90% of Sharpist’s licenses are used.
The company is mainly active in Germany, Austria and Switzerland but has ambitious plans to expand across Europe. It recently raised a €20 million series A round co-led by Endeit Capital and Capnamic with participation from Porsche Ventures, France’s Founders Future, existing investors Vorwerk Ventures and btov Partners and several business angels, including Julien Codorniou, the former vice-president of Facebook’s Workplace.
Sharpist is entering a crowded market.