Startup Of The Week

Startup Of The Week: CraftJam

Nora Abousteit Portrait by Päivi Kankaro

Corporates understand that becoming innovative requires more than setting up rooms with bean bag chairs and foosball tables, but they struggle with how to change their company culture and the mindsets of their employees. That’s where CraftJam comes in. It organizes in-person, virtual or hybrid craft workshops that help employees unleash their creativity.  Customers include Boston Consulting Group, Chase, Netflix, and Albertsons supermarket chain.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.