Who:Joana Lenkova is a futurist who focuses on merging foresight with a company’s strategic imperative. She is currently Futurology Director at the LEGO Group. Lenkova’s background is in strategy, innovation and brand building. She was trained as a futurist while working for The Walt Disney Company in the UK and Ireland. After leaving Disney she founded Futures Forward, a London-based consultancy specialized in innovation, strategy and foresight. She is currently writing a book on the use of strategic foresight tools and practices in decision making that help create an action plan around future scenarios.
Topic: How to prepare for the future during a time of exponential change
Quote: “It’s a mistake to treat foresight as a one-off exercise. It’s a muscle, not a moment.”
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