This article is part of The Innovator’s premium content offer and available only to The Innovator’s Radar subscribers.
If you are not already a Radar subscriber click here for a free trial.
If you are a Radar subscriber click here to sign into your account and unlock the rest of this article. Article Summary: Who: Christoph Heyn is Global Vice President, Digital Product Management at IKEA Retail (Ingka Group), accountable for some of the largest growth drivers in the company’s digital customer experience and product ambitions such as remote sales, customer support, circularity, B2B, food, retail, home and financial services. Topic: How IKEA is embracing digital platform models Quote: “With the data you get back from a platform you learn things you didn’t know. It is a great opportunity to revalidate assumptions, change things and continuously transform.”