Profits With A Purpose

Will Tesla’s Solar Business Model Disrupt The Wastewater Sector?

Will Tesla's Solar Business Model Disrupt The Wastewater Business?
Mruna's nature-based wastewater treatment systems are remotely monitored by IoT devices and require minimal operational maintenance.

Mrüna, a Lebanese startup, is determined to prove that a business model disrupting one industry can be used to disrupt another.The Beirut and UAE-based company has developed a decentralized network of nature-based wastewater treatment systems that are remotely monitored by IoT devices and require minimal operational maintenance. Its business model enables pay-per-use with the aim of transforming sanitation utilities in the same way home solar installations that generate electricity – such as those distributed by Tesla – are decentralizing power generation.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.