Mrüna, a Lebanese startup, is determined to prove that a business model disrupting one industry can be used to disrupt another.The Beirut and UAE-based company has developed a decentralized network of nature-based wastewater treatment systems that are remotely monitored by IoT devices and require minimal operational maintenance. Its business model enables pay-per-use with the aim of transforming sanitation utilities in the same way home solar installations that generate electricity – such as those distributed by Tesla – are decentralizing power generation.
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