Startup Of The Week

Startup Of The Week: Synthesia

Synthesia, a UK-based AI video creation platform for enterprise, counts nearly half of the Fortune 500 as its customers. Companies such as Heineken, BSH and Xerox use its platform to automatically generate videos with virtual avatars.

“The goal is to make creating a video as easy as making a PowerPoint,” Co-founder and CEO Victor Riparbelli said during an interview in Davos. The company is one of 100 members of the Forum’s Innovator community invited to the 2024 World Economic Forum’s annual meeting in Davos, which took place January 15—19.

The UK scaleup’s platform allows any enterprise user, from HR managers to salespeople, to easily create high-quality instructional videos by typing in a script which is turned into a video featuring stock or custom AI avatars. Voice overs are offered in 140 languages.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.