Startup Of The Week

Startup Of The Week: Peak

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Article Summary: In a recent survey by global research and advisory firm Gartner, 65% of respondents said the decisions they make are more complex than just two years ago, and 53% said they face more pressure to explain or justify their decisions.  The uncertainty introduced by COVID has only made matters worse. It is no surprise then, that organizations are increasingly turning to AI to help improve decision making and get better business outcomes. The commercial application of AI to optimize business performance is known as Decision Intelligence. Some believe it could be the most important enterprise software category of the next decade. Peak, a UK startup offering AI-powered enterprise decision support software, is tapping into that trend.

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.