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Article Summary: In a recent survey by global research and advisory firm Gartner, 65% of respondents said the decisions they make are more complex than just two years ago, and 53% said they face more pressure to explain or justify their decisions. The uncertainty introduced by COVID has only made matters worse. It is no surprise then, that organizations are increasingly turning to AI to help improve decision making and get better business outcomes. The commercial application of AI to optimize business performance is known as Decision Intelligence. Some believe it could be the most important enterprise software category of the next decade. Peak, a UK startup offering AI-powered enterprise decision support software, is tapping into that trend.