Startup Of The Week

Startup Of The Week: Banuba

4 years ago
by Jennifer L. Schenker
6 min read
Startup Of The Week: Banuba
Banuba Co-founder and CEO Dmitry Ogievich
Written by Jennifer L. Schenker

Banuba, a 2020 World Economic Forum Pioneer, is using augmented reality to transform the advertising, retail, communication and banking sectors. Customers include Gucci, Yandex and Sberbank. The company participated in a November 17 panel on digital business models moderated by The Innovator’s Editor-in-Chief during the Forum’s Pioneers of Change Summit

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.

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