Who: Marc Sasserath is Adjunct Professor for Innovation and Entrepreneurship at ESCP with a focus on entrepreneurial branding and cultural transformation. He is Founder & CEO of sasserath+, a European partnership of brand, identity and growth consultants, a senior advisor to owners and CEOs of a number of companies and organizations, and a member of HumanCapitalNetwork, a venture capital and private equity firm that offers bespoke advice to family offices and supervisory boards.
Topic: Building powerful brands that are based around innovation
Quote: “This is a perfect point in time when companies can change and bring more sense and more purpose to their brands. For most of them it is already there, it is just hidden somewhere in the organization.”
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