Interview Of The Week

Interview Of The Week: Marc Sasserath, sasserath+

Interview Of The Week: Marc Sasserath, ESCP

Who: Marc Sasserath is Adjunct Professor for Innovation and Entrepreneurship  at ESCP with a focus on entrepreneurial branding and cultural transformation. He is Founder & CEO of sasserath+, a European partnership of brand, identity and growth consultants, a senior advisor to owners and CEOs of a number of companies and organizations, and a member of HumanCapitalNetwork, a venture capital and private equity firm that offers bespoke advice to family offices and supervisory boards.
 
Topic:  Building powerful brands that are based around innovation
 
Quote: “This is a perfect point in time when companies can change and bring more sense and more purpose to their brands. For most of them it is already there, it is just hidden somewhere in the organization.”

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About the author

Jennifer L. Schenker

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.