Interview Of The Week

Interview Of The Week: Marc J. Ventresca, Innovation Expert

Interview Of The Week: Marc J. Ventresca, Innovation Expert,

Who: Marc J. Ventresca, innovation and strategy faculty  at the Said Business School, Oxford, is an educator, expert on innovation, and co-author of a recent book entitled Frugal Innovation: Models, Means, Methods.  He is currently research principal investigator for a collaborative Oxford project with the European Space Agency, investigating business innovation and the ecosystem for space commerce.  He is also research principal investigator for a Skoll Centre for Social Entrepreneurship project exploring the meaning and practice of systems change in the global impact sector. 

Topic: Frugal Innovation

Quote: “Frugal innovation is not about doing something cheaper and faster and less good. It is a strategy to push ‘ideas to impact’, often in complex contexts. Many existing processes are locked into legacy resource structures that stymie fresh recombinations. Frugal innovation involves rethinking and re-imagining materials and value chains in ways that assemble and recombine available resources. 

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.