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Article summary:
Who: Frank Mattes is an innovation advisor to corporates and author of two books on creating new businesses from corporate startups: Scaling-Up Corporate Startups and Lean Scaleup: A Proven Fraamework For Building New Business From Innovation, which was published in May.
Topic: Helping companies to create new businesses and succeed in corporate transformation.
Quote: “One quick litmus test to judge if your company has a business-building problem is to look at the “Return On Innovation.” Typically, it takes three to five years until a new business generates noticeable revenues. So look back three to five years. Which innovation initiatives were on the corporate agenda then? How much money was invested into these initiatives? And how much revenue do they generate today?”
