Who: Elvin Turner is a best-selling author, innovation advisor, leadership development program designer and an associate professor at several business schools. His experience extends from working with new and disruptive technology start-ups to coaching seasoned leadership teams inside conservative global institutions. His latest book is Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People, which was a finalist in the Business Book Awards 2021. Topic: How corporates can create a fast-track innovation system. Quote: “”Most executives complain to me that there aren’t enough ideas inside their companies. What they really mean is there is a lack of breakthrough ideas. Most companies are awash with incremental ideas which are important for short-term efficiency but rarely deliver more transformational returns. A good innovation strategy ensures that a company is always investing in a well-balanced right portfolio of ideas that have the greatest chance of delivering corporate strategy.”
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