Interview Of The Week

Interview Of The Week: Elvin Turner, Innovation Expert

Who:  Elvin Turner is a best-selling author, innovation advisor, leadership development program designer and an associate professor at several business schools. His experience extends from working with new and disruptive technology start-ups to coaching seasoned leadership teams inside conservative global institutions. His latest book is Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People, which was a finalist in the Business Book Awards 2021. Topic:  How corporates can create a fast-track innovation system. Quote: “”Most executives complain to me that there aren’t enough ideas inside their companies. What they really mean is there is a lack of breakthrough ideas. Most companies are awash with incremental ideas which are important for short-term efficiency but rarely deliver more transformational returns. A good innovation strategy ensures that a company is always investing in a well-balanced right portfolio of ideas that have the greatest chance of delivering corporate strategy.”

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.