In order to modernize its brands and business operations and develop new, digital business models, Nestlé had to figure out how to convince top IT talent to come and work for a 154-year-old company that sells everything from baby food to bottled water.
Nestlé, which is headquartered in Switzerland, decided to place a global IT hub in Barcelona, a seaside city with a vibrant nightlife that is considered one of the world’s leading tourist, economic, trade fair and cultural centers. The company tried to create the same vibe as Google’s Silicon Valley campus when designing the office complex and started building teams in mobile, consumer data, media tech and marketing tech.
That was only the start. Adding new digital skills and more closely aligning its IT departments with its business operations required the company to adapt its hiring processes, training policies and its mindset.
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