Startup Of The Week

Startup Of The Week: Vector Center

Startup Of The Week: Vector Center

Vector Center, a U.S. software-as-a-service startup, helps global corporations, institutions, and governments predict and understand how rapidly changing water, food, and energy resources will impact stability, supply chains, sustainability, and brand reputation.

The startup’s Perception Reality Engine uses machine learning to analyze and monitor geospatial and location data from open and proprietary sources along with tens of thousands of media streams in order to monitor changing conditions.“Think of us as a radar system that provides situational awareness,” says CEO J. Carl Ganter.

Clients using its services include Microsoft, which needs water to cool its data processing centers around the world, Coca-Cola, Kingdom of Saudi Arabia, United Nations Office for the Coordination of Humanitarian Affairs, World Bank and the World Economic Forum.

Vector Center is a for-profit spin-out of Circle of Blue, a not-for-profit journalism site that focuses on water scarcity. Ganter, a veteran journalist, received the Rockefeller Foundation Centennial Innovation Award for developing and proving the Vector Center model with Circle of Blue, which he co-founded.

The Vector Center’s closest competitors are global consultancies but Ganter says Vector Center’s offer is unique because it combines satellite data with sentiment analysis — ie what people believe — and on-the-ground investigative research.

The startup’s technology helps companies address questions such as:

· Supply Chain and Production Management: What are the potential risk and impact scenarios of water security on local producers and suppliers as well as market activity across your global supply chain?

· Resilience: How will changing water, food, and energy conditions affect your business continuity planning programs and disaster risk and recovery initiatives?

· Brand Value: How does freshwater scarcity or groundwater pollution affect the way local communities and target consumers view your company?

· Sustainability: What are the possible and likely scenarios for water, food, and energy availability that could affect your sourcing, production, waste disposal, and recycling? How does your company align and comply with the UN Sustainable Development Goals?

· Shareholder Value: Where are the hot spots and vulnerable areas affecting capital investments? How would your company respond to a crisis or recall?

“Our clients are not only thinking about internal risks but how to get ahead of the curve and forge collaborations and partnerships with local and regional governments and NGOs on water management in order to become better global citizens,” says Ganter.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.