Startup Of The Week

Startup Of The Week: Divvy

Divvy, a U.S.-based fintech startup, helps small and medium-size businesses automate expense reporting. Its dashboard tracks spending by employees, allowing closer monitoring and approval in real time. By creating greater oversight, the system helps reduce waste and fraud while eliminating the cumbersome reconciliation process financial teams are obliged to undertake each month.

Divvy launched its product publicly in early 2018. Since then, 3,000 companies have signed on, up from 700 last summer. And, venture capitalists have rushed to fund its expansion.

Divvy CEO and Founder Blake Murray

Last month, Divvy raised $200 million in venture capital. That funding is on top of the $10.5 million it raised in May 2018 and a $35 million funding round that followed just two months later.

The company’s fast start is the latest example of how cloud-based systems are helping invent enterprise processes that are still hampered by outdated legacy software or paper-based reporting systems.

“Our vision is to be the financial nervous system for every company,” says Divvy CEO and co-founder Blake Murray. “Our customers are telling us they are saving entire days, even weeks, at the beginning and end of every month because they’re not spending all this time reconciling accounts.”

Divvy’s founders struck a chord early on with users. Even as they were beta testing the product, adoption by partners and usage climbed rapidly.

Divvy offer is appealing in part because it’s free to use. After companies sign up Divvy provides a credit card to all employees via a partnership with Wex Bank. Divvy makes it’s money by taking a percentage of the interchange fee that bank collects from merchants with each transaction.

Company-issued credit cards are linked to Divvy’s platform, allowing the SME’s financial team to monitor spending in real time through a dashboard. And, if needed, the platform can also generate reports if needed for audits or expense analysis, so the company has clearer insight into how money is being spent.

Murray attributes the company’s success in part to the design of the system. It takes little time to train employees and management on how to use it.

“I think the reason this is resonating in the market is because our business model is a no brainer,” he says. “We are free. We give everyone a credit card. And then it becomes not a question of why you should switch, but why haven’t you switched yet?”

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.