Startup Of The Week

Startup Of The Week: KITE

KITE, a Silicon Valley startup, provides Global 2000 companies with the technology tools to map, monitor and manage the startup ecosystem, including their own company’s activities, to accelerate partnerships and outcomes. Customers include Abbott, Adidas, Comcast/NBCU, Diageo, Nestle, PepsiCo, Samsung, Unilever and Visa.

KITE’s software-as-a-service technology sources data from over three million startups from sites like Crunchbase and regional data sets and filters it down to about 750,000. The SaaS technology includes curation and collaboration tools, and permits tracking of sectors and companies, including dynamically-updated startup profiles. It can creates synthesized landscapes, reports and exports and offers machine-learning powered recommendations and on-demand analyst reports.

Enterprises use a private space to collect and manage data about startups they are working with or targeting so that their company has a holistic view of what different divisions, disciplines and regions are doing. The information is accessible via an enterprise-wide innovation dashboard.

Big companies send as many as 4000 people a year to Silicon Valley to meet with startups but much of the information is never captured or shared, says KITE CEO Mark Silva, a serial entrepreneur and investor. He co-founded the company with serial entrepreneur Mark Hendrikson, who helped build Crunchbase.

KITE offers a mobile app that allows executives to immediately enter their observations about startups their company is targeting into the system, and says Silva, “our software does the rest.”

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.