Philip Morris International (PMI), best known for Marlboro brand cigarettes, isn’t just grappling with digital transformation. The 173- year-old tobacco company, which has revenues of $80 billion, over 75,000 employees and a presence in 180+ countries, is phasing out cigarettes, a decision that requires a reinvention of everything, from the way the company does business to the way it thinks.PMI is four and a half years into the process of changing its culture. The lessons it is learning could help other companies who are transforming their businesses to deal with this year’s Great Reset.
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