Startup Of The Week

Startup Of The Week: Supermetrics

Supermetrics, a data integration platform, has developed an out-of-the-box software-as-a-service data management and analysis tool to help marketers compile data in ready-to-use format and automatically move it to their favorite data crunching and reporting tools, such as Google Sheets, Google Data Studio, Excel, business intelligence tools and data warehouses.

The Finnish scaleup, which reported €51.1 million in annual revenues last year, is not stopping there. The company, which was named in March of this year as one of the Top 100 Next Unicorns” by boutique investment banking company GP Bullhound and the Vivatechnology conference, has ambitions to become what founder Mikael Thuneberg calls a marketing intelligence Cloud.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.