Startup Of The Week

Startup Of The Week: Phlair

Phlair (formerly known as Carbon Atlantis) is developing an electrochemical process for direct air capture (DAC) – a technology that extracts Co2 directly from the atmosphere, for carbon dioxide storage or utilization-  with what it says is one of the lowest capture costs in the field.

The Munich-based startup is the first European DAC company to be a supplier to Frontier, a group formed by McKinsey, Alphabet, Meta, Shopify and Stripe, which has made an over $1 billion advance market commitment to purchase permanent carbon removal before 2030.

Phalir is currently building two DAC plants:

*Electra 01 in Rotterdam with Swedish mineralization partner Paebbl to produce C02-negative building materials, while sequestering co2 from ambient air permantly.

*Electra 02 in Canada with Deep Sky, a Montreal-based gigaton-scale carbon removal project developer.

“One of the most pressing problems the world has right now is getting to Net Zero, “ says CEO Malte Feucht, who co-founded the company with two other graduates of the Technical University of Munich: Paul Teufel, and Steffen Garbe.We offer an important puzzle piece with verifiable and permanent carbon removal.”

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.