Startup Of The Week

Startup Of The Week: Mytaverse

Mytaverse Co-founders

Mytaverse, a Miami-based startup, creates 3D immersive settings which provide businesses with digitally-visualized work spaces where they can do sales demos with detail-rich displays of 3D assets, interact around a boardroom table, participate in virtual conferences and upskill employees through a near-real simulation. Customers include Dassault Aviation, PepsiCo, packaging manufacturer Tekni-Plex and Zaha Hadid Architects. . No special AR/VR devices are necessary for entering Mytaverse’s Cloud-based fully-immersive world: it is both hardware and platform agnostic. By engaging and interacting with brands, products, customers, and colleagues, though any computing device and a web browser, users are made to feel like they are in the same physical space. “The whole deal was the metaverse can be summed up in two words: synthesizing togetherness,” says Mytaverse CTO and co-founder Jaime Lopez. “If we are able to recreate that feeling, the sentiment of being with other people and make you feel like you are somewhere else, then we are achieving our goal.”

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.