India’s Multiplier AI is a global AI-first healthcare marketing platform that aims to help pharmaceutical and medical device companies scale their marketing efforts more effectively by addressing key problems such as low physician response rates, extended sales cycles, and the lack of traceability in marketing campaigns. Customers include Merck, Abbot, Medtronic and Japan’s Nitto Denko Corporation.
The company is an example of how generative AI is transforming marketing.
“We provide a marketing platform that has modules to add, clean, label and augment datasets and engage and deliver physician marketing in an AI-first world, enabling our clients to move from traditional digital marketing methods to advanced, data-powered, AI-driven strategies,” says CEO Vikram Kumar, who co-founded the company in 2016 with Saumya Prakash.
Multiplier AI, which is housed in Hyderabad’s T-Hub accelerator, has a presence in India, the U.S. and nine countries in SE Asia. It says it has partnerships with over 30 leading pharmaceutical companies. It is targeting Europe through partners, which include medical communications agencies and IT service companies in the life science sector. The company says it has built pan-European and pan-Africa databases of physicians and has added several European languages.
“What sets us apart is our use of real-world datasets with 99% accuracy to validate our generative AI models,” says Prakash. “This allows us to deliver AI models that are not only technically advanced but also deeply relevant to the healthcare ecosystem. We have a strong understanding of critical aspects like patient risk profiling, omnichannel communication, and physician-pharma engagements, ensuring that our models are both scientifically robust and medically relevant.”
AI Multiplier’s platform leverages proprietary data curated from over 4,000 sources to provide a suite of modules, including:
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- Data and Insights Factory: Offering comprehensive data cleaning, data labeling and insights that help clients make data-driven decisions.
- GenAI Content Factory: Delivering hyper-personalized, high-impact content that resonates with healthcare professionals and drives engagement.
- AI Outreach: Using advanced AI algorithms to target the right audience with precision, optimizing campaign outcomes and driving results.
“Our ability to combine these elements into a single, unified stack ensures that we not only meet but exceed the marketing needs of our clients,” Prakash says.
That is why the company is called Multiplier AI, says Kumar. “We aim to give our clients clear ROI metrics,” he says. “We establish a baseline and mutually agree on targets and then focus on making the matches work.”
For pharmaceutical companies and device makers the focus is on “getting to the right doctor, on the right channel, with the right message and the right timing,” says Kumar. The company does this by gathering rich intelligence about individual doctors. It uses AI to scrape public data about doctors’ education, preferred channel of communication, which conferences they attend and other information. Multiplier AI says it has, on average, about 200 different feeds about each doctor in its data base. It uses personalized AI-powered drip marketing to nudge them.
“In Asia it is about getting the data clean and making predictions with limited data,” says Kumar. “In advanced markets it is more about getting the omnichannel match right.”
MultiplierAI’s healthcare platform additionally serves hospitals and physicians. Hospitals use Multiplier AI to collect information about patients, give each one a risk score and then, based on the score, reaches out to those at risk to urge them to make appointments. The approach also uses AI-powered drip marketing. It is programmed to take a sensitive approach rather than bluntly telling patients they are about to have a stroke or a heart attack and should make an appointment, Kumar says.
Doctors also use Multiplier AI’s platform to try and enlarge their practices.
Multiplier AI’s main competitors are California-based Apollo.io, which describes itself as a sales assistant built on a database of over 275 million+ contacts and millions of sales engagement data points, and Lusha, a New York City-based sales intelligence platform. The India company says its main differentiator is that it focuses only on healthcare. Apollo and Lusha “were not built for healthcare and focus on data sets rather than the data sets that matter when addressing a personalized message,” says Kumar.
Another of Multiplier AI’s differentiators is that 60% of the AI-first company’s employees are women. Prakash is currently writing a book about how AI is empowering aspiring women entrepreneurs in their startup journeys. In addition to her leadership role at Multiplier AI she hosts the podcast “The Pharma Marketing Playbook – GenAI and Beyond,” where she explores the intersection of artificial intelligence and pharma marketing strategies.
Multiplier AI recently switched its status from private to public and will be listed on India’s SME IPO exchange by year’s end.
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