Startup Of The Week

Startup Of The Week: Hirundo

Hirundo, which splits its headquarters between Tel Aviv and London, is building a Machine Unlearning Platform to ensure that AI models only know what they should. The company is a pioneer in a nascent field that focuses on making AI forget.

Until now training AI models has been a one-way track: The only way to remove unwanted data that has entered the model is to retrain the model, a lengthy and expensive process

Hirundo removes the unwanted data from the model, at less than 5% of the time and the cost to retrain, says CEO Ben Luria, a keynote speaker at the April 8 R.AI.SE conference in Paris, which focused on Generative AI. “We are like a precision knife that does surgery,” he says.

Every company using AI will inevitably find inaccurate data, bias caused by things that should not be considered such as gender, noncompliant or poisoned data, says Luria, an experienced entrepreneur and one of Israel’s first Rhodes scholar. Copyright laws and privacy regulations that give people the “right to be forgotten,” are also driving interest in techniques that can remove traces of data from algorithms without interfering with the model’s performance.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.