Startup Of The Week

Startup Of The Week: Evroc

European companies that deal with sensitive data are required to process their data on premise because Europe’ privacy laws prevent them from using US-based Cloud providers.  Swedish startup Evroc wants to give European companies an alternative. It aims to provide Cloud services that respect the EU’s strict privacy rules, are greener than existing offers, and ensure the Continent’s digital sovereignty.

Founded in 2022 by serial entrepreneur Mattias Åström, Evroc is aiming to establish an inaugural pilot data center in the Stockholm region next year, with plans for eight data centers and three software development hubs by 2028. The ultimate  goal, says the company, is to create Europe’s “first secure, sovereign, and sustainable hyperscale Cloud,” and end the “foreign dominance of the European Cloud market.”

“Companies in Europe today have two options either store data on an American Cloud and not be in compliance or operate their own data center, which makes them more vulnerable on cybersecurity issue because they have to install all the patches and new software,”  Åström said in an interview with The Innovator. “We want Europeans to have an alternative to store data in a safe and secure way.”

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.