Startup Of The Week

Startup Of The Week: EcoTree

France’s EcoTree enables companies and individuals to offset their carbon footprint by planting trees locally. The French startup has 1,5000 companies ranging from SMEs to large corporates as clients as well as some 60,000 individuals. Société Générale is both a customer and an investor. Forests are the second largest carbon sink on the planet and home to 80% of the world’s land biodiversity. The pitch is that by buying trees in sustainably managed forests companies can help sequester carbon and help slow the erosion of biodiversity, aiding the UN’s Sustainable Development Goals and contributing to the fight against climate change. “We try to close the gap between good intentions and concrete action by offering simple, tangible ways to have a positive impact on ecosystems in local forests that you can actually visit and benefit from,” says Thomas Norman Canguilhem, a co-founder and the company’s international CEO.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.