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Startup Of The Week: Cogna

Cogna‘s AI Factory builds custom apps that solve specific business problems for utilities, logistics, manufacturing, and infrastructure companies. Customers include global beverage company Tropicana, Caden Gas, the UK’s largest gas distribution network, and Ocado, a technology business focused on e-commerce, fulfillment and logistics in online grocery and distribution industries.

“Instead of configuring pre-built software, our customers describe their processes, and our system builds the tool,” says CEO and founder Ben Peters. “The result is custom applications that integrate with existing systems that can handle specific workflows.”

The key is capturing information from workers about how they do their jobs. Software consultancies like Wipro or Capgemini take over six months to do this kind of stakeholder mapping and charge north of a million dollars, says Peters. The UK-based startup can do the job much faster, at a lower cost, and once the startup’s AI platform is put into play, progressively add more automation, he says.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.