Startup Of The Week

Startup Of The Week: Charles

Charles, a Berlin-based conversational commerce company, is helping European enterprises conduct GDPR-compliant marketing, services, and sales via WhatsApp and other instant messaging services. The software company’s clients include SMEs selling fashion, furniture, cosmetics, pet products and electronics. It is currently piloting its services with large corporates.

“Conversational commerce is the secret sauce in the current difficult economic environment, when it is harder to acquire customers and more important to go the extra mile in retaining the ones you already have or converting the ones you want,” says serial entrepreneur Artjem Weissbeck, who co-founded the company with ex-McKinsey e-Commerce lead Andreas Tussing.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.