causaLens, a member of the World Economic Forum’s Global Innovators community, uses causality to introduce more nuance, reasoning and cause-and-effect sensibility into enterprise AI-decision making. The UK scale-up says its approach will allow enterprises to start creating solutions that can be used for their most critical tasks, including decisions that have a strong impact on their customers and broader society. BMW Group, Aviva and ScotiaBank are customers.
In healthcare, causaLens says its approach has accelerated discovery of protein biomarkers as a predictor for cancer by 100x. And in business, it says sophisticated marketing departments use its algorithms to identify the true drivers of customer behavior.
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