Startup Of The Week

Startup Of The Week: BiasSync

U.S. startup BiasSync uses a SaaS platform to help corporates more effectively assess, measure, and mitigate unconscious bias in the workplace. Clients include PepsiCo, Toyota, and NASA.

“We know that a top risk in 2023 is talent retention and recruitment issues preventing companies from reaching their operational targets,”  says co-founder and CEO Michele Ruiz, citing a National Association of Corporate Directors survey of over 1,300 C-Level executives. “Inequitable environments are at the core of the Great Resignation,” she says. “The work we do helps mitigate toxicity, improve retention and reduce the risk of litigation.”

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.