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Article Summary:
Who: Michael Wade is a Professor of Innovation and Strategy
and holds the Cisco Chair in Digital Business Transformation at the International Institute for Management Development (IMD), a business school in Lausanne, Switzerland. Wade has published more than a hundred case studies and articles and ten books. His latest book, published in 2021, is ALIEN Thinking: How To Bring Your Breakthrough Ideas To Life.
Topic: How to create an innovation culture and measure success.
Quote: “Changing the company culture is really difficult but you can do it. Treat it like a project. Understand it, benchmark it, identify which areas are strong and which are weaker and put programs, processes and incentives in place.”
