Who: Elliot Parker is author of the newly released book “The Illusion of Innovation: Escape Efficiency and Unleash Radical Progress” and founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Harvard Business School Professor Clayton Christensen, who famously developed the theory of “disruptive innovation.” Parker has also worked in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups.
Topic: How to build an innovation strategy
Quote: “Change is coming, whether corporations want it or not. We need our scaled institutions, including corporations, to be better at solving big problems again. This means questioning decades of embedded assumptions about why corporations exist and finding ways to empower small teams to conduct more of the experiments we need: faster, cheaper, and weirder. By weirder I mean running experiments that challenge the way we think the world works and uncovering anomalies that lead to breakthrough market innovation.”
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