Interview Of The Week

Interview Of The Week: Annerie Vreugdenhil, Head of ING Neo/Chief Innovation Officer

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Article Summary:

Who: Annerie Vreugdenhil heads the new business area ING Neo and acts as the bank’s Chief Innovation Officer. She is a scheduled speaker at the 4YFN startup conference in Barcelona June 28-July 1.

Topic: How the bank manages innovation and works with startups.

Quote: “If during a proof of concept the people running it tell you ‘we pivoted’ it’s a big alarm bell because very often they are now targeting a slightly different problem. This can impact the addressable market, so you really have to take a step back and redo that part of the work before giving a green light.”

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.