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Who: Annerie Vreugdenhil heads the new business area ING Neo and acts as the bank’s Chief Innovation Officer. She is a scheduled speaker at the 4YFN startup conference in Barcelona June 28-July 1.
Topic: How the bank manages innovation and works with startups.
Quote: “If during a proof of concept the people running it tell you ‘we pivoted’ it’s a big alarm bell because very often they are now targeting a slightly different problem. This can impact the addressable market, so you really have to take a step back and redo that part of the work before giving a green light.”