News In Context

Global Challenge To Build Trust In The Age Of Generative AI

Was this article written by an AI-powered language model? Is it true or were the facts fabricated? How would you even know? What about that video you just viewed of a politician?  Was it really her? Did she really say that?

For all its potential Generate AI can be misused for disinformation, deepfakes, and other manipulated content, provoking serious social, political, and economic repercussions at scale, such as influencing elections, perverting public discourse, spreading conspiracy theories and other disinformation, distorting markets, and inciting violence. As the tech improves it will be harder to determine truth, undermining trust.

To combat misuse the Organization for Economic Co-operation and Development (OECD) is spearheading an open Global Challenge to Build Trust in the Age of Generative AI that will be conducted by a coalition of multilateral organizations, governments, companies, academic institutions, and civil society organizations.

The challenge will bring together technologists, policy makers, researchers, experts, and practitioners to put forth and test innovative ideas that promote trust and counter the spread of the type of disinformation that is expected to be exacerbated by generative AI. It will aim to provide tangible evidence about what works and what doesn’t, yielding proven approaches that can be adapted and scaled across the world.

One of the most critical threats of generative AI is to the protection and promotion of information as a public good, as conceptualized in the Windhoek+30 Declaration, whose principles were adopted by UNESCO Member States in 2021. “It is crucial to mitigate these risks and build resilience against generative AI’s misuse,” the OECD said in a July 19 statement

The G7 has encouraged international organizations, such as the OECD and the Global Partnership on Artificial Intelligence (GPAI), to promote international co-operation and explore relevant policy developments and practical projects, including on issues related to disinformation. With that mandate in mind, the OECD and GPAI, have partnered with AI Commons, VDE, one of Europe’s largest technical-scientific associations with 36,000 members, including 1,300 corporate and institutional members and 8,000 students, The Institute of Electrical and Electronics Engineers( IEEE), Inter-American Development Bank (IDB) and UNESCO.

In addition to the challenge teams who submit ideas and prototype solutions the OECD is seeking partners from governments, non-profits, companies, universities, and foundations to catalyze efforts. For more information click here.



BeAmaz And Blendhub Partner To Address The Global Food Crisis With Amazonian Superfood

Blendhub, a Spain-based company that created a platform to offer any food recipe containing powder-based food ingredients anywhere in the world and foodtech startup BeAmaz have partnered to address the global food crisis through the development of new nutritious, affordable and more sustainable foods from an indigenous Amazonian seed called Sacha Inchi. This seed, rich in protein, fiber, vitamins A and E, and healthy fats such as Omega 3, 6 and 9 fatty acids, is grown within its own ecosystem, making it a highly efficient crop with a  yield of one ton of protein per hectare.The goal is to combat malnutrition not only in the region, but also in other parts of the world, while promoting the recovery of biodiversity through the promotion of sustainable crops. The initiative was presented this week at the United Nations High-Level Political Forum on Sustainable Development in New York. It aims to be one of the solutions to the global challenge of sustainably feeding the world’s 8 billion people.


Telenor IoT and Verizon Business Form Strategic Partnership To Strengthen International IoT Connectivity

Norway’s Telenor and the U.S..’s Verizon announced a strategic collaboration to deliver global IoT services to enterprises. Under the agreement the two telcos will combinie their network assets and managed IoT capabilities across Europe, Asia, and North America.


China Announces First 10,000 Ton Green Hydrogen Demo Plant

China’s Sinopec announced that the nation’s first 10,000-ton green hydrogen demonstration project had successfully produced hydrogen, and the output hydrogen was piped to local petroleum refining enterprises to replace the existing natural gas fossil energy as a power source. So far, the project has successfully realized the whole process from production to utilization of green hydrogen, which also marks first time that China has realized the whole industrial chain integration of 10,000-ton green hydrogen refining project.

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About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.