Deep Dives

Embedded Finance: A $7 Trillion Opportunity

Embedded Finance: A $7 Trillion Opportunity

This article is part of The Innovator’s premium content offer and available only to The Innovator’s Radar subscribers. 

If you are not already a Radar subscriber click here for a free trial.


If you are a Radar subscriber click here to sign into your account and unlock the rest of this article. 

Standard Chartered is one of a few banks – including BBVA, Goldman Sachs’ Marcus and Banco Sabadell Mexico – who are pioneering banking-as-a-service offers that underpin embedded finance, a new addressable market opportunity estimated to be worth over $7 trillion in ten years. Banks can use embedded finance to generate high margin revenues from new distribution channels, insurance services and bundled propositions. But other industries can also reap big benefits. Retailers can generate new high margin revenues from supply chain finance, consumer finance and richer loyalty/rewards schemes; insurers can use the model to generate new revenues from debit/credit services and new distribution channels; manufacturers could generate new revenues from supply chain finance, consumer finance and insurance; and healthcare providers could create new revenue streams from behavior-based insurance and supply chain finance.

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.