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Standard Chartered is one of a few banks – including BBVA, Goldman Sachs’ Marcus and Banco Sabadell Mexico – who are pioneering banking-as-a-service offers that underpin embedded finance, a new addressable market opportunity estimated to be worth over $7 trillion in ten years. Banks can use embedded finance to generate high margin revenues from new distribution channels, insurance services and bundled propositions. But other industries can also reap big benefits. Retailers can generate new high margin revenues from supply chain finance, consumer finance and richer loyalty/rewards schemes; insurers can use the model to generate new revenues from debit/credit services and new distribution channels; manufacturers could generate new revenues from supply chain finance, consumer finance and insurance; and healthcare providers could create new revenue streams from behavior-based insurance and supply chain finance.