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In 1931 Ferdinand Porsche, the Austrian-German automotive engineer and founder of the Porsche car company, created an engineering office that served as the 20th century equivalent of a start-up working out of a garage. The space allowed Porsche and a hand-selected team to experiment with a variety of ideas and directions before deciding to develop a sports car as its core business.
Fast forward 90 years and Porsche is trying to use a similar approach to tackle new fields of business. Forward 31, a company builder unit within Porsche Digital, is tasked with building new companies with entrepreneurs that focus on strategic opportunities beyond the auto maker’s core business.