Deep Dives

Beyond The Core: Driving Porsche’s Future

Porsche Digital, Berlin, Germany, February 19, 2020. Photograph © Beowulf Sheehan

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Article Summary:

In 1931 Ferdinand Porsche, the Austrian-German automotive engineer and founder of the Porsche car company, created an engineering office that served as the 20th century equivalent of a start-up working out of a garage. The space allowed Porsche and a hand-selected team to experiment with a variety of ideas and directions before deciding to develop a sports car as its core business.

Fast forward 90 years and Porsche is trying to use a similar approach to tackle new fields of business. Forward 31, a company builder unit within Porsche Digital, is tasked with building new companies with entrepreneurs that focus on strategic opportunities beyond the auto maker’s core business.

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.