Who: Dr. Erich Joachimsthaler, an advisor to leadership teams , entrepreneur, academic and author, is considered a leading thinker in modern brand strategy, marketing, innovation, technology and value-oriented business growth.
Topic: How AI is changing the architecture of the Internet and why brands must shift with it.
Quote: “A new architecture of the Internet is taking shape. For twenty years, the currency was attention. We bought impressions, optimized funnels, tuned SEO, and chased reach. That logic is collapsing. AI is replacing attention with intent as the core currency. In this world, a person expresses a goal, or ‘intent.’ This can now be interpreted or inferred by an AI agent which acts on it, and completes the task. No funnel. No click. No visit to your website. And no patience for the old tricks of brand building. Brand strategy needs to be rewritten around this, and brand execution needs to be re-engineered around this too.”
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