Startup Of The Week

Startup Of The Week: Make My Day

Make My Day Co-founders Cnaan Aviv and Nisan Katz

Make My Day, a B2B Israeli startup that won a 2016 Ford Challenge Berlin startup competition, seeks to make accomplishing daily errands more efficient and cost-effective. Its personal assistant determines the optimal route for multiple errands based on each business’s distance from the user and other businesses, queue length, working hours, parking, and traffic conditions. It also generates estimates on how long each task should take and the total time required for all of the errands.

The Israeli startup’s offering is an example of the type of hassle-free, time-saving mobility-as-a-service offerings industry experts say consumers will increasingly expect to access from their vehicles, whether they are owned or rented or driven by humans or autonomous.

For Make My Day’s location-based service to work optimally local businesses need to be tied into the service. For example, a dry cleaner would be alerted that a customer is on their way, giving the business time to get the items ready. Most businesses are connected into associations and there are usually about 100 such associations per country. Make My Day only needs to make deals with the associations to cover most businesses in a country, says co-founder Cnaan Aviv.

The personal assistant service is already being tested in Israel. Germany is next on the list, says Aviv. “We have a letter of intent saying once the data for Germany is ready we will be eligible to get into Ford’s marketplace,” says Aviv. The company, which is currently fund-raising, is in talks with Bosch and other top-tier auto industry players and expects to roll-out its service throughout Europe and the U.S., Aviv says.

Make My Day was one of eight early-stage B2B mobility startups in the accelerator program exhibiting at the Autonomy urban mobility conference in Paris Oct 19–21.

Sente, the exclusive international partner of 1871, a Chicago center for technology and entrepreneurship, brings together cohorts from emerging ecosysetms such as Turkey or Finland around the themes of mobility, smart city, industrial IoT and healthcare, offers them training to focus their companies, then brings them to Chicago to meet with investors, potential customers and other industry insiders that can help them be successful as an international company.

Sente’s investors include big corporates who regard Sente as another way to source innovation, says Serhat Cicekoglu, the accelerator’s co-founder. Sente has partnered with Transport for London and the Chicago Connectory, an Internet of Things (IoT) innovation space launched in May which is jointly operated by 1871 and Bosch, the world’s largest automotive supplier.

The accelerator’s advisors include New Mobility Lab, a community focused on the digital transformation of the mobility sector that aims to foster cross-industry collaboration between startups and corporations through open innovation.

About the author

Jennifer L. Schenker

Jennifer L. Schenker, an award-winning journalist, has been covering the global tech industry from Europe since 1985, working full-time, at various points in her career for the Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring and BusinessWeek. She is currently the editor-in-chief of The Innovator, an English-language global publication about the digital transformation of business. Jennifer was voted one of the 50 most inspiring women in technology in Europe in 2015 and 2016 and was named by Forbes Magazine in 2018 as one of the 30 women leaders disrupting tech in France. She has been a World Economic Forum Tech Pioneers judge for 20 years. She lives in Paris and has dual U.S. and French citizenship.